Post by account_disabled on Dec 26, 2023 3:13:12 GMT
It is now a place for exchanging views and knowledge among modern parents. And from which producers should obtain information about their consumers on an ongoing basis. – says Marta Jaskulska, Brand Strategist of the On Board PR Ecco Network agency. [1] The study was conducted by SW Research on behalf of the On Board Think Kong Group on February 29 - March 3, 2016, using the online interview method (CAWI) on a representative group of 832 parents of children aged 0-6.
Nearly 90% of Poles affected by the 2008 crisis Phone Number Data declare that they plan larger expenses in advance. Only 15% of respondents did not try to reduce their expenses last year. The remaining 85% of consumers are looking for solutions to save money without losing the quality of everyday life, but still 30% of those who buy private label products are reluctant to admit it. The more developed and rich in private labels the sector is, the more developed the communication of these brands should be.
In the case of sectors where private label is only the cheapest alternative, its communication takes place only through the store shelf and price label. When a brand starts to develop and reaches higher and higher price segments, it needs appropriate communication support. Then it is important not only to know a given sector, but also to have tools, knowledge and experience in building brand communication.
Nearly 90% of Poles affected by the 2008 crisis Phone Number Data declare that they plan larger expenses in advance. Only 15% of respondents did not try to reduce their expenses last year. The remaining 85% of consumers are looking for solutions to save money without losing the quality of everyday life, but still 30% of those who buy private label products are reluctant to admit it. The more developed and rich in private labels the sector is, the more developed the communication of these brands should be.
In the case of sectors where private label is only the cheapest alternative, its communication takes place only through the store shelf and price label. When a brand starts to develop and reaches higher and higher price segments, it needs appropriate communication support. Then it is important not only to know a given sector, but also to have tools, knowledge and experience in building brand communication.