Post by account_disabled on Jan 6, 2024 8:25:05 GMT
Features of on the well known phrase. putting yourself in the consumer's shoes . It carries such a motto within it in order not to go beyond the parameters of providing in its sponsored content, the experience, education, relevant information and the offer that the user would really like to receive . To know what the user wants is nothing more than engaging in research to find out if said consumer has a need or problem to solve and that the brand has something to supply that need. In addition to the above, native advertising has the following characteristics. Keep the context in mind As good advertising as it is, it knows blindly the importance of segmentation, because with this it can understand the audience it wants to target.
But, in addition, the context is what makes native advertising Special Data take a step forward from traditional techniques. With the context, you not only know who the audience is but also the problem that the audience has, you can think of strategies to solve that problem and it helps you understand what is the ideal time to appear with the resolution. Diversity in formats The content formats are countless. From articles to images, videos, infographics among many others. Native advertising has a very wide range of possibilities , you can use, for example. Sponsored Blog Posts Social Ads Informative Videos on YouTube Product placement Ads integrated into editorial content Search Ads Online advertorials.
Ads in search engine results Everything will always depend on the audience you want to reach and the topic, of course, that you are going to address. Always useful No matter how much advertising it is, its main component. the content, forces it to always be useful. If the user sees the article and identifies with their need, it is very likely that they will access it. Point for advertising. Furthermore, apart from entering the article, if the user remains in that space and returns to it frequently, if they found the appropriate information that leads them to the solution of their need, it will be a point for the content. And speaking of other matters, we have mentioned on several occasions how similar native advertising turns out to be to marketing content.
But, in addition, the context is what makes native advertising Special Data take a step forward from traditional techniques. With the context, you not only know who the audience is but also the problem that the audience has, you can think of strategies to solve that problem and it helps you understand what is the ideal time to appear with the resolution. Diversity in formats The content formats are countless. From articles to images, videos, infographics among many others. Native advertising has a very wide range of possibilities , you can use, for example. Sponsored Blog Posts Social Ads Informative Videos on YouTube Product placement Ads integrated into editorial content Search Ads Online advertorials.
Ads in search engine results Everything will always depend on the audience you want to reach and the topic, of course, that you are going to address. Always useful No matter how much advertising it is, its main component. the content, forces it to always be useful. If the user sees the article and identifies with their need, it is very likely that they will access it. Point for advertising. Furthermore, apart from entering the article, if the user remains in that space and returns to it frequently, if they found the appropriate information that leads them to the solution of their need, it will be a point for the content. And speaking of other matters, we have mentioned on several occasions how similar native advertising turns out to be to marketing content.